#

+91-9811715635

  • #
  • #
  • #
#

Global Hair Towel Wrap Market: Size and Trends with Impact of COVID-19 and Forecast up to 2028

Publish Date:Dec 2023
No. of Pages:135

Format : Adobe Reader (PDF) Instant delivery

US$ 2,250.00

Global Hair Towel Wrap Market: Analysis By Hair Type (Curly Hair, Delicate Hair, Straight Hair, and Other), By Fiber Type (Synthetic Fiber, and Natural Fiber), By Distribution Channel (Supermarkets and Hypermarkets, Personal Care Boutiques, E-commerce Platforms, and Other Distribution Channel) By Region Size and Trends with Impact of COVID-19 and Forecast up to 2028


The global hair towel wrap market value in 2022 stood at US$318.90 million and is likely to reach US$458.69 million by 2028. Hair towel wraps, particularly those made from microfiber, have become an essential accessory for hair care, revolutionizing the way people dry their hair. Microfiber wraps, renowned for their exceptional absorbency, gently remove excess moisture from hair without causing frizz or breakage. Their lightweight and compact design make them ideal for travel and everyday use, while their secure fit ensures hands-free drying. The widespread adoption of microfiber hair towel wraps reflects their effectiveness in promoting healthy, manageable hair.

Originating from the desire for a gentler, more hair-friendly drying method, hair towel wraps have emerged as a game-changer in hair care routines. These versatile wraps, crafted from a range of absorbent fabrics, have revolutionized the way people manage their tresses. Their ability to swiftly absorb excess moisture without causing frizz or breakage has propelled their widespread adoption, making them an indispensable tool for maintaining healthy, manageable hair. As the demand for hair-conscious drying solutions continues to surge, hair towel wraps are poised to remain at the forefront of hair care innovation. The global hair towel wrap market is projected to grow at a CAGR of 6.25% during the forecast period of 2023-2028.

Market Segmentation Analysis:

By Hair Type: Based on the hair type, the market report has segmented the global hair towel wrap market, into four segments namely, Curly Hair, Delicate Hair, Straight Hair, and Other. In 2022, the curly hair emerged as the largest and the fastest growing segment within the global hair towel wrap industry. This dominance is attributed to the unique drying needs of curly hair and a growing embrace of natural hair textures. Curly hair care products are designed to maintain healthy, well-defined curls while minimizing frizz and damage. The market for curly hair care products is expanding due to increased awareness of curly hair care needs and the popularity of curly hair-focused beauty influencers.

By Fiber Type: Based on the fiber type, the global hair towel wrap market can be divided into two segments namely, Synthetic Fiber, and Natural Fiber. In 2022, the synthetic fiber emerged as the dominant and the fastest growing segment in the hair towel wrap industry, thanks to its exceptional quick-drying capabilities, durability, and affordability. These man-made fiber wraps, including microfiber, polyester, and nylon, have become increasingly popular for their superior water absorption and low maintenance, meeting the diverse needs of consumers seeking efficient hair care routines. The versatility and wide consumer appeal of synthetic fiber wraps, accommodating various hair types and lifestyles, have established them as a favored choice in the market.

By Distribution Channel: The global hair towel wrap market can be categorized into four main segments based on Distribution Channel, namely, Supermarkets and Hypermarkets, Personal Care Boutiques, E-commerce Platforms, and Other Distribution Channel. In 2022, Supermarkets and Hypermarkets were the largest segment in the hair towel wrap market due to their convenience and wide product selection. They offered a one-stop shopping experience, competitive prices, and the ability to physically assess products. Their widespread presence and ability to cater to impulse purchases solidified their position as the market leader. During the forecasted period of 2023-2028, the e-commerce segment is expected to be the fastest growing segment, owing to the growing popularity of online shopping, accelerated by the pandemic. The convenience of online shopping, coupled with enhanced digital marketing and expanding e-commerce, positions this segment for unprecedented growth.

By Region: According to this report, the global hair towel wrap market can be divided into five major regions: North America (The US, Canada, and Mexico), Europe (UK, Germany, France, Italy, and Rest of Europe), Asia Pacific (China, Japan, India, South Korea, and Rest of Asia Pacific), Latin America, and Middle East & Africa. In 2022, the North America region dominated the hair towel wrap market due to the rising focus on hair health, a strong self-care culture, and a well-established retail network. Influencers promoted innovative, eco-friendly wraps, and consumers preferred sustainable materials like bamboo and cotton. Advancements in textile materials and a trend toward personalized beauty products furthered the market's growth. Looking ahead to 2023-2028, the Asia Pacific is projected to be the fastest-growing segment, driven by the increasing influence of K-beauty and J-beauty trends, which emphasize innovative and eco-friendly hair care solutions. Additionally, rapid technological advancements and a growing focus on personalized beauty products are expected to contribute significantly to market expansion. The region's rising middle-class population, coupled with enhanced consumer awareness through digital marketing and the widespread adoption of e-commerce platforms, will further accelerate the market's growth. These factors, together with the diverse hair care needs of the Asia Pacific population, are set to make this region the fastest-growing market for hair towel wraps globally.

During the forecast period of 2023-2028, India is anticipated to be the fastest-growing country in the Asia Pacific hair towel wrap market. This growth is fueled by ongoing advancements in textile technology, rising consumer demand for personal grooming products, and a growing emphasis on sustainable and eco-friendly beauty solutions. The expanding influence of Chinese beauty trends, both within Asia and internationally, and the expansion of e-commerce platforms, will further boost the demand for hair towel wraps. China's robust economic growth and evolving consumer lifestyle preferences position it as a key market for future innovations and expansions in the hair towel wrap industry.

Global Hair towel wrap Market Dynamics:

Growth Drivers: The growth of the global hair towel wrap market has been significantly influenced by the rise of online retail and e-commerce. This shift has made hair towel wraps more accessible globally, enhancing consumer convenience in product comparison, review accessibility, and purchase. Online platforms have empowered smaller and niche brands to reach an international audience, diversifying the market. E-commerce's responsiveness to consumer needs has also driven rapid market growth, as consumers increasingly turn to online platforms for efficient, quality hair care solutions. Further, the market is expected to grow owing to growing female population, high hair health consciousness among consumers, influence of social media and beauty influencers, diverse advantages of hair towel wraps, innovation in product material and design, growing demand for at-home hair care solutions, focus on sustainable and eco-friendly products, etc. in recent years.

Challenges: The increasing consumer preference for regular towels poses a significant challenge to the hair towel wrap market, primarily due to their perceived versatility, practicality, and cost-effectiveness for various household uses. Regular towels, seen as more economical and multipurpose compared to niche hair towel wraps, appeal to a wider audience, particularly where cost and versatility are major buying considerations. This trend hinders the growth of specialized hair towel wraps in markets that undervalue their specific hair care benefits. Additionally, other factors like the rising adoption of super-capacitors as energy storage solutions, etc. are other challenges to the market.

Market Trends: The hair towel wrap market is on the edge of a revolution from 2023 to 2028, driven by Artificial Intelligence (AI). AI technologies will enhance online shopping with personalized recommendations and predictive analytics, alongside improved customer service chat-bots. For hair towel wraps, AI can tailor product suggestions based on individual hair care needs, enabling targeted advertising and informed product development. This integration of AI in e-commerce and marketing will enhance customer engagement and drive demand by offering personalized experiences and driving product innovation. More trends in the market are believed to grow the hair towel wrap market during the forecasted period, which may include growing integration of AR and VR, growing popularity for synthetic fiber hair towel wraps, expansion in rural and remote operations, integration of antimicrobial and hygienic properties, adoption of thermal reactive materials, aromatherapy-infused towels, surge demand for customization and personalization, etc.

Impact Analysis of COVID-19 and Way Forward:

The COVID-19 pandemic brought significant disruptions to the hair towel wrap market, including supply chain challenges and shifts in consumer behavior. Despite these hurdles, the market saw an unexpected uptick in demand, driven by the increased focus on self-care and home beauty routines during lockdowns. This period highlighted the importance of robust supply chains and agile business strategies. As consumers turned to online shopping, e-commerce became a critical sales channel.

Moving forward, the post-COVID hair towel wrap market is poised for continued growth, balancing the need for innovation and adaptability with the sustained consumer interest in personal care and wellness in a dynamically evolving global landscape.

Competitive Landscape and Recent Developments:

The global hair towel wrap market is a vibrant and moderately fragmented landscape, featuring a diverse mix of established brands, emerging players, and regional specialists. This array ensures a wide variety of hair towel wraps, each tailored to different consumer needs and preferences. Smaller companies, often with a regional focus, significantly contribute to the market dynamics by using their local insights to offer specialized products. Meanwhile, larger players are constantly seeking to strengthen their market presence through strategic collaborations, acquisitions, and innovative product launches. This competitive environment not only heightens market rivalry but also drives innovation and variety, reflecting an industry in a state of continuous evolution and growth. Recent advancements in product offerings and strategic marketing efforts highlight the market's adaptability and potential for further expansion and technological refinement.

Further, key players in the hair towel wrap market are:

Aquis Hair Sciences Inc.
Turbie Twist LP
The Perfect Hair Care Holding Corporation
Evolatree
YoulerTex
Curly Girl
VOLO Beauty
Bouclème Ltd
Anveya Living Private Limited (ThriveCo)
Kitsch LLC
Luxe Beauty Essentials
Silke London
The Natural Sea Sponge Company Ltd.

The global hair towel wrap market thrives on diversity, offering an array of products tailored to distinct consumer preferences. Specialized brands like Evolatree and The Perfect Haircare have carved a niche by creating microfiber towels that promise to reduce frizz, targeting consumers seeking specialized hair care solutions. The market is also characterized by strategic collaborations and unique designs, exemplified by brands like Curly Girl and YoulerTex, which have differentiated their products to cater to specific segments. This strategy not only enhances brand visibility but also provides consumers with customized options, reinforcing the market's competitive and innovative edge. 


Tags :

1. Executive Summary

2. Introduction

2.1 Hair Towel Wrap: An Overview 
2.1.1 Definition of Hair Towel Wrap
2.1.2 Key Considerations When Choosing a Hair Towel Wrap

2.2 Hair Towel Wrap Segmentation: An Overview
2.2.1 Hair Towel Wrap Segmentation

3. Global Market Analysis

3.1 Global Hair Towel Wrap Market: An Analysis

3.1.1 Global Hair Towel Wrap Market: An Overview
3.1.2 Global Hair Towel Wrap Market by Value
3.1.3 Global Hair Towel Wrap Market by Hair Type (Curly Hair, Delicate Hair, Straight Hair, and Other)
3.1.4 Global Hair Towel Wrap Market by Fiber Type (Synthetic Fiber, and Natural Fiber)
3.1.5 Global Hair Towel Wrap Market by Distribution Channel (Supermarkets and Hypermarkets, Personal Care Boutiques, E-commerce Platforms, and Other Distribution Channel)
3.1.6 Global Hair Towel Wrap Market by Region (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa)

3.2 Global Hair Towel Wrap Market: Hair Type Analysis

3.2.1 Global Hair Towel Wrap Market by Hair Type: An Overview
3.2.2 Global Curly Hair Towel Wrap Market by Value
3.2.3 Global Delicate Hair Towel Wrap Market by Value
3.2.4 Global Straight Hair Towel Wrap Market by Value
3.2.5 Global Other Hair Towel Wrap Market by Value

3.3 Global Hair Towel Wrap Market: Fiber Type Analysis

3.3.1 Global Hair Towel Wrap Market by Fiber Type: An Overview
3.3.2 Global Synthetic Fiber Hair Towel Wrap Market by Value
3.3.3 Global Natural Fiber Hair Towel Wrap Market by Value

3.4 Global Hair Towel Wrap Market: Distribution Channel Analysis

3.4.1 Global Hair Towel Wrap Market by Distribution Channel: An Overview
3.4.2 Global Supermarkets and Hypermarkets Hair Towel Wrap Market by Value
3.4.3 Global Personal Care Boutiques Hair Towel Wrap Market by Value
3.4.4 Global E-commerce Platforms Hair Towel Wrap Market by Value
3.4.5 Global Other Distribution Channel Hair Towel Wrap Market by Value

4. Regional Market Analysis

4.1 North America Hair Towel Wrap Market: An Analysis

4.1.1 North America Hair Towel Wrap Market: An Overview
4.1.2 North America Hair Towel Wrap Market by Value
4.1.3 North America Hair Towel Wrap Market by Region (The US, Canada, and Mexico)
4.1.4 The US Hair Towel Wrap Market by Value
4.1.5 Canada Hair Towel Wrap Market by Value
4.1.6 Mexico Hair Towel Wrap Market by Value

4.2 Europe Hair Towel Wrap Market: An Analysis

4.2.1 Europe Hair Towel Wrap Market: An Overview
4.2.2 Europe Hair Towel Wrap Market by Value
4.2.3 Europe Hair Towel Wrap Market by Region (UK, Germany, France, Italy, and Rest of Europe)
4.2.4 UK Hair Towel Wrap Market by Value
4.2.5 Germany Hair Towel Wrap Market by Value
4.2.6 France Hair Towel Wrap Market by Value
4.2.7 Italy Hair Towel Wrap Market by Value
4.2.8 Rest of Europe Hair Towel Wrap Market by Value

4.3 Asia Pacific Hair Towel Wrap Market: An Analysis

4.3.1 Asia Pacific Hair Towel Wrap Market: An Overview
4.3.2 Asia Pacific Hair Towel Wrap Market by Value
4.3.3 Asia Pacific Hair Towel Wrap Market by Region (China, Japan, India, South Korea, and Rest of Asia Pacific)
4.3.4 China Hair Towel Wrap Market by Value
4.3.5 Japan Hair Towel Wrap Market by Value
4.3.6 India Hair Towel Wrap Market by Value
4.3.7 South Korea Hair Towel Wrap Market by Value
4.3.8 Rest of Asia Pacific Hair Towel Wrap Market by Value

4.4 Latin America Hair Towel Wrap Market: An Analysis

4.4.1 Latin America Hair Towel Wrap Market: An Overview
4.4.2 Latin America Hair Towel Wrap Market by Value

4.5 Middle East & Africa Hair Towel Wrap Market: An Analysis

4.5.1 Middle East & Africa Hair Towel Wrap Market: An Overview
4.5.2 Middle East & Africa Hair Towel Wrap Market by Value

5. Impact of COVID-19

5.1 Impact of COVID-19 on Global Hair Towel Wrap Market
5.2 Post-COVID-19 Impact on Global Hair Towel Wrap Market

6. Market Dynamics

6.1 Growth Drivers
6.1.1 Growing Female Population
6.1.2 High Hair Health Consciousness Among Consumers
6.1.3 Influence of Social Media and Beauty Influencers
6.1.4 Rise in Online Retail and E-commerce
6.1.5 Diverse Advantages of Hair Towel Wraps
6.1.6 Innovation in Product Material and Design
6.1.7 Growing Demand for At-home Hair Care Solutions 
6.1.8 Focus on Sustainable and Eco-Friendly Products

6.2 Challenges
6.2.1 Increasing Preference for Regular Towels
6.2.2 Intense Price Competition and Consumer Price Sensitivity

6.3 Market Trends
6.3.1 Integration of Artificial Intelligence
6.3.2 Growing Integration of AR and VR
6.3.3 Growing Popularity for Synthetic Fiber Hair Towel Wraps
6.3.4 Expansion in Rural and Remote Operations
6.3.5 Integration of Antimicrobial and Hygienic Properties
6.3.6 Adoption of Thermal Reactive Materials
6.3.7 Aromatherapy-Infused Towels
6.3.8 Surge Demand for Customization and Personalization

7. Competitive Landscape

7.1 Global Hair Towel Wrap Market: Competitive Landscape 
7.2 Global Hair Towel Wrap Market Players: Product Offerings

8. Company Profile

8.1 Aquis Hair Sciences Inc.
8.1.1 Business Overview

8.2 Turbie Twist LP
8.2.1 Business Overview

8.3 The Perfect Hair Care Holding Corporation
8.3.1 Business Overview

8.4 Evolatree
8.4.1 Business Overview

8.5 YoulerTex
8.5.1 Business Overview

8.6 Curly Girl
8.6.1 Business Overview

8.7 VOLO Beauty LLC
8.7.1 Business Overview

8.8 Bouclème Ltd.
8.8.1 Business Overview

8.9 Anveya Living Private Limited (ThriveCo)
8.9.1 Business Overview

8.10 Kitsch LLC
8.10.1 Business Overview

8.11 Luxe Beauty Essentials
8.11.1 Business Overview

8.12 Silke London
8.12.1 Business Overview

8.13 The Natural Sea Sponge Company Ltd.
8.13.1 Business Overview
Figure 1: Key Considerations When Choosing a Hair Towel Wrap
Figure 2: Hair Towel Wrap Segmentation
Figure 3: Global Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 4: Global Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 5: Global Hair Towel Wrap Market by Hair Type; 2022 (Percentage, %)
Figure 6: Global Hair Towel Wrap Market by Fiber Type; 2022 (Percentage, %)
Figure 7: Global Hair Towel Wrap Market by Distribution Channel; 2022 (Percentage, %)
Figure 8: Global Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 9: Global Curly Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 10: Global Curly Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 11: Global Delicate Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 12: Global Delicate Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 13: Global Straight Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 14: Global Straight Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 15: Global Other Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 16: Global Other Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 17: Global Synthetic Fiber Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 18: Global Synthetic Fiber Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 19: Global Natural Fiber Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 20: Global Natural Fiber Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 21: Global Supermarkets and Hypermarkets Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 22: Global Supermarkets and Hypermarkets Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 23: Global Personal Care Boutiques Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 24: Global Personal Care Boutiques Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 25: Global E-commerce Platforms Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 26: Global E-commerce Platforms Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 27: Global Other Distribution Channel Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 28: Global Other Distribution Channel Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 29: North America Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 30: North America Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 31: North America Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 32: The US Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 33: The US Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 34: Canada Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 35: Canada Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 36: Mexico Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 37: Mexico Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 38: Europe Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 39: Europe Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 40: Europe Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 41: UK Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 42: UK Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 43: Germany Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 44: Germany Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 45: France Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 46: France Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 47: Italy Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 48: Italy Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 49: Rest of Europe Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 50: Rest of Europe Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 51: Asia Pacific Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 52: Asia Pacific Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 53: Asia Pacific Hair Towel Wrap Market by Region; 2022 (Percentage, %)
Figure 54: China Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 55: China Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 56: Japan Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 57: Japan Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 58: India Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 59: India Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 60: South Korea Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 61: South Korea Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 62: Rest of Asia Pacific Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 63: Rest of Asia Pacific Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 64: Latin America Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 65: Latin America Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 66: Middle East & Africa Hair Towel Wrap Market by Value; 2018-2022 (US$ Million)
Figure 67: Middle East & Africa Hair Towel Wrap Market by Value; 2023-2028 (US$ Million)
Figure 68: Global Female Population; 2017-2022 (Billion)
Figure 69: Global Hair Care Market; 2023-2028 (US$ Billion)
Figure 70: Global Number of Active Social Media Users; 2018-2023 (Billion)
Figure 71: Global Retail E-commerce Sales; 2021-2027 (US$ Trillion)
Figure 72: Global Artificial Intelligence (AI) Market; 2021-2030 (US$ Billion)
Figure 73: Global AR, VR Market Revenue; 2023-2027 (US$ Billion)
Table 1: Global Hair Towel Wrap Market Players: Product Offerings