In the Indian alcohol market, the consumers are upgrading from country liquor to Indian made foreign liquor (IMFL) and from regular to premium brand, which has resulted in increased market share of IMFL. The Indian alcoholic beverage market is currently dominated by local brands such as McDowell, XXX, Bagpiper, 8PM and Officer's Choice, collectively known as the semi-premium segment....
Publish Date : 20-Dec-2012