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Global Mobile Advertising Market Trends & Opportunities

Global Mobile Advertising Market: Trends & Opportunities (2013-2018)

Publish Date:July 2013
No. of Pages:66

Format : Adobe Reader (PDF) Instant delivery

US$ 800.00

Scope of the Report

The report titled “Global Mobile Advertising Market: Trends and Opportunities (2013-2018)” analyzes the potential opportunities and significant trends in the global mobile advertising industry. The report also provides detailed analysis of the global mobile advertising market, with focus on regional markets of Asia-Pacific, North America, Europe, and Middle East & Africa and countries like the US and Japan. The report also profiles and analyzes the business strategies of the leading companies operating in the segment.

Geographical Coverage

Global
North America
Asia-Pacific
Europe
Latin America
Middle East & Africa

Company Coverage

Google Inc.
Yahoo Inc.
Microsoft Corporation
Millennial Media
Velti
YOC

Executive Summary

Mobile advertising is one of the cutting edge types of interactive advertising used globally. Mobile marketing and advertising is one of the fastest growing industries to date due to ubiquitous presence of smart phones worldwide. It is a further evolution of online advertising on a personalized device which is accessible round the clock. In the coming years, mobile advertising is expected to account for a a major share of the total advertising market. The industry is driven by increasing number of smart phone users globally, surging use of internet on mobile devices for convenience, entertainment, etc. and resilience shown in Asia-Pacific economy during tough times. The global mobile advertising market is pulled down due to technical challenges posed by fragmentation of the industry, customer opt-in requirements hindering marketing on mobile devices, etc. The service providers are going in for acquisitions and coming up with technologies to address the issues faced by the industry.

The major trends observed in the global mobile advertising market are: search and display leading ad formats; use of real-time bidding (RTB) mobile ad technology and mergers and acquisitions in mobile advertising industry. Two sets of companies are profiled in the report, alongwith discussion of its business segments and strategies. These are pure-play mobile advertising vendors like Millennial Media, Velti and YOC. Other set of companies include big players such as Google Inc., Yahoo Inc. and Microsoft.

1. Executive Summary

2. Mobile Advertising: An Overview

2.1 Mobile Advertising Ecosystem
2.2 Mobile Advertising: Comparison with Other Media

3. Global Mobile Advertising Market: Sizing and Share

3.1 Global Mobile Advertising Market: Sizing and Growth
3.2 Global Mobile Advertising Market: Market Share Analysis

3.2.1  Global Mobile Advertising Market By Region
3.2.2 Global Mobile Advertising Market By Competitors
3.2.3 Global Mobile Advertising Market By Platform
3.2.4 Global Mobile Advertising Market By Category
3.2.5 Global Mobile Advertising Market By Type
3.2.6 Global Mobile Advertising Market By Types in Regions

4. Global Mobile Advertising Market: Regional Analysis

4.1 Mobile Ad Spending by Region and Country
4.2 Major Mobile Advertising Markets
4.3 Mobile Ad Spend Per Mobile Phone User by Country
4.4 The US: Mobile Advertising Market

4.4.1 Market Sizing and Growth
4.4.2 Market Share by Formats
4.5 Japan: Mobile Advertising Market
4.5.1 Market Sizing and Growth

5. Mobile Advertising Value Chain Analysis

5.1 Key Success Factors of Mobile Advertising Value Chain

6. Mobile Advertising: Growth Drivers & Challenges

6.1 Growth Drivers
6.2 Challenges

7. Global Mobile Advertising Market Trends

7.1 Search and Display - Leading Ad Formats
7.2 Use of Real-Time Bidding (RTB) Mobile Ad Technology
7.3 Mergers and Acquisitions in Mobile Advertising Industry

8. Competitive Landscape - Global Mobile Advertising Market

9. Company Analysis

9.1 Google Inc.
9.1.1 Business Overview
9.1.2 Financial Overview
9.1.3 Business Strategies

9.2 Yahoo Inc.
9.2.1 Business Overview
9.2.2 Financial Overview
9.2.3 Business Strategy

9.3 Microsoft Corporation
9.3.1 Business Overview
9.3.2 Financial Overview
9.3.3 Business Strategy

Company Profiles (Pure-Play Mobile Advertising Vendors)

9.4 Millennial Media
9.4.1 Business Overview
9.4.2 Financial Overview

9.5 Velti
9.5.1 Business Overview
9.5.2 Financial Overview

9.6 YOC
9.6.1 Business Overview
9.6.2 Financial Overview
Figure 1: Mobile Advertising Ecosystem
Figure 2: Global Mobile Advertising Market Size, 2010-12 (US$ Billions)
Figure 3: Global Mobile Advertising Market Size Forecast, 2013E-18E (US$ Billions)
Figure 4: Global Mobile Advertising Market Size by Region (2012)
Figure 5: Global Mobile Advertising Market Size by Region Forecast (2018E)
Figure 6: Global Mobile Advertising Revenue by Competitors, 2012
Figure 7: Global Mobile Advertising Spending by Platform (Jan’13 – Mar’13)
Figure 8: Global Mobile Advertising Revenue by Category (2012)
Figure 9: Global Mobile Advertising Market Share by Type (2012)
Figure 10: Global Mobile Advertising Market Share Forecast by Type (2018E)
Figure 12: Global Mobile Advertising Spending Per User by Country (2011)
Figure 13: The US Mobile Advertising Spending, 2011-18E (US$ Billions)
Figure 14: The US Mobile Advertising Market Share by Format, 2012-17E (US$ Millions)
Figure 15: Japan Mobile Advertising Spending, 2011-18E (US$ Billions)
Table 5: The Mobile Advertising Value Chain
Figure 16: Key Success Factors in Mobile Advertising Value Chain
Figure 17: Resilience of Major Regions to Economic Crisis
Figure 18: Ad Formats Used for Mobile Advertising (2012 Q2)
Figure 19: Real-Time Bidding Demand by Mobile Devices (2012 Q4)
Figure 20: Google Inc. Mobile Advertising Revenue, 2011-2013E (US$ Billions)
Figure 21: Yahoo Inc. Mobile Advertising Revenue, 2011-2013E (US$ Millions)
Figure 22: Microsoft Corporation Revenue, 2008-12 (US$ Billions)
Figure 23: Millennial Media Revenue, 2011-12 (US$ Millions)
Figure 24: Velti Consolidated Revenue, 2008-12 (US$ Millions)
Figure 25: YOC Group Revenue by Segment, 2011-12 (US$ Millions)
Table 1: Mobile Advertising Channels with Advertising Opportunities
Table 2: Mobile Advertising Comparison with Internet Advertising
Table 3: Global Mobile Ad Spending by Region and Country, 2011-16 (US$ Millions)
Table 4: Mobile Ad Spending of Top 10 Countries (2012 vs. 2016E)
Table 6: Top Five Smartphone Vendors, Shipments and Market Share, 2011-12 (Million Units)
Table 7: Pure-Play Mobile Advertising vendors
Table 8: SW/Internet Cos with Leading Mobile Ad Exposure
Table 9: Desktop vs. Mobile Advertising Revenue Breakdown, 2011-13
Table 10: Competitiveness of Mobile Advertising Players in Core Business Spectrum (2012)