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Global Digital Advertisement Market with Focus on Online

Global Digital Advertisement Market with Focus on Online Classifieds (2015-2019)

Publish Date:Feb 2016
No. of Pages:63

Format : Adobe Reader (PDF) Instant delivery

US$ 800.00

Scope of the Report

The report titled ā€œGlobal Digital Advertisement Market with Focus on Online Classifieds (2015 ā€“ 2019)ā€ provides an in-depth analysis of the digital advertisement market with main focus on online classifieds advertisement. The market size and forecast in terms of US$ for the market has been provided for the period 2015 to 2019, considering 2014 as the base year. The report also provides the compounded annual growth rate (% CAGR) for the forecast period 2015 to 2019. Over the next five years, digital advertisement market will go through its boom period and is forecasted to grow at a rapid pace due to advancement of technologies, increasing mobile and internet penetration, increasing user base of social networking sites etc.

The report provides detailed country analysis of the US, Europe and Australia in terms of value. Australian digital advertisement market particularly focuses on online classified and their different categories. The US is the market leader globally in terms of spending/expenditure on digital advertisement.

Furthermore, the report also profiles key market players such as WPP Group, Omnicom Group, Publicis Group, Interpublic Group of Companies and Dentsu Aegis Network on the basis of attributes such as company overview, recent developments, strategies adopted by the market leaders to ensure growth, sustainability, financial overview and recent developments.

Country Coverage

-- The US
-- Europe
-- Australia

Company Coverage

-- WPP Group
-- Omnicom Group
-- Publicis Groupe
-- Interpublic Group of Companies
-- Dentsu Aegis Network

Executive Summary

Online classifieds market has shown increasing trend over the past few years. The growth in the market is due to increased penetration rate of mobile and internet, advancement of technologies, consumer preference towards digital media and popularity of social network sites among the population globally.

The major factors driving the growth of online classifieds markets are increased use of smartphones. Among the digital devices, mobile devices have taken over as the preferred medium of consuming online media. The smartphone market has seen an unprecedented growth in the last 5 years. Mobile advertising is the key driver of growth for digital advertising market. Growth of E-Commerce market, rapidly increasing internet users and increasing user base in social networking site are other drivers that contribute to the growth of the market.

But, digital advertising market still has to face lot of challenges that hinder the growth of the market in coming years. The challenges before the market are advertisement fraud, lack of customer privacy, operational issues that need to be addressed as more advertising moves through programmatic channels etc. One more challenge before the market is weak economies. People are spending about 30 percent of their media consumption time online, only about 10 percent of media budgets are dedicated to online.

1. Executive Summary

2. Digital Advertisement Market: An Introduction

2.1 Types of Digital Advertisement

3. Global Digital Advertisement Market: An Analysis

3.1 Global Digital Advertisement Market by Expenditure: Actual & Forecast
3.2 Global Digital Advertisement Spending by Region
3.3 Global Digital Advertisement Revenue Share by Top Players
3.4 Global Advertisement Spending by Media Type
3.5 Global Digital Advertisement Spending by Category

4. Global Mobile Advertisement: An Analysis

4.1 Global Mobile Advertisement Market by Revenue
4.2 Mobile Internet Advertisement Spending by Region
4.3 Global Mobile Advertisement Revenue Formats by Region

5. Online Classified Market: An Analysis

5.1 Online Classified Advertisement by Value: Actual & Forecast
5.2 Global Online Classified Market by Top Players

6. Country Analysis

6.1 The US Digital Advertising Market: An Analysis
6.1.1 The US Digital Advertisement Market by Value
6.1.2 The US Digital Advertisement Revenue Share by Format
6.1.3 The US Digital Advertisement Spending by Format
6.1.4 The US Digital Advertisement Spending Share by Industry
6.1.5 The US Mobile Advertisement Market by Expenditure

6.2 Europe Digital Advertisement Market: An Analysis
6.2.1 Europe Digital Advertisement Market by Spending
6.2.2 Western Europe Digital Advertisement Expenditure by Region
6.2.3 Europe Advertisement Market Spending by Media
6.2.4 Europe Mobile Advertisement Revenue by Format

6.3 Australia Digital Advertisement Market with Focus on Online Classifieds
6.3.1 Australia Online Classified Advertisement by Expenditure
6.3.2 Australia Digital Advertisement Expenditure by Categories
6.3.3 Australia Online Classified Market by Category
6.3.4 Australia Online Classifieds Revenue Share by Top Players

7. Competitive Landscape

8. Market Dynamics

8.1 Growth Drivers
8.1.1 Rapidly Increasing Internet Users
8.1.2 Increasing User Base in Social Networking Site
8.1.3 Mobile Advertising
8.1.4 Growth of E-Commerce Market

8.2 Challenges
8.2.1 Advertisement Viewability
8.2.2 Advertisement Fraud
8.2.3 Customer Privacy
8.2.4 Rise of Mobile Internet User
8.2.5 Operational Issues
8.2.6 Weak Economies

8.3 Market Trends
8.3.1 Video Advertisements
8.3.2 App Indexing
8.3.3 Introduction of Virtual Reality Devices
8.3.4 Rise of Digital Assistant
8.3.5 Consumer Preference towards Digital Media

9. Company Profiles

9.1 WPP Group
9.1.1 Business Overview
9.1.2 Financial Overview
9.1.3 Business Strategies

9.2 Omnicom Group
9.2.1 Business Overview
9.2.2 Financial Overview
9.2.3 Business Strategies

9.3 Publicis Groupe
9.3.1 Business Overview
9.3.2 Financial Overview
9.3.3 Business Strategies

9.4 Interpublic Group of Companies
9.4.1 Business Overview
9.4.2 Financial Overview
9.4.3 Business Strategies

9.5 Dentsu Aegis Network
9.5.1 Business Overview
9.5.2 Financial Overview
9.5.3 Business Strategies
Figure 1: Types of Digital Advertisement
Figure 2: Online Classifieds Category
Figure 3: Global Digital Advertisement Market by Expenditure; 2010-2014 (US$ Billion)
Figure 4: Global Digital Advertisement Market by Expenditure; 2015-2019E (US$ Billion)
Figure 5: Global Digital Advertisement Spending by Region; 2015 (US$ Billion)
Figure 6: Global Digital Advertisement Revenue Share by Top Players; 2013-2014
Figure 7: Global Advertisement by Media Type; 2015
Figure 8: Global Digital Advertisement Spending by Category; 2015
Figure 9: Global Mobile Advertisement Market by Revenue; 2013-2014 (US$ Billion)
Figure 10: Mobile Internet Advertisement Spending by Region; 2015 (US$ Billion)
Figure 11: Global Mobile Advertisement Revenue Formats by Region; 2014
Figure 12: Online Classified Market by Value; 2012-2015 (US$ Billion)
Figure 13: Online Classified Market by Value; 2016-2019E (US$ Billion)
Figure 14: Global Online Classified Market by Top Players; 2014
Figure 15: The US Digital Advertisement Market Revenue; 2010-2014 (US$ Billion)
Figure 16: The US Digital Advertisement Revenue Share by Format; 2013-2014
Figure 17: The US Digital Advertisement Spending by Format; 2014 (US$ Billion)
Figure 18: The US Digital Advertisement Spending Share by Industry; 2014
Figure 19: The US Mobile Advertisement Market by Expenditure; 2014-2019E (US$ Billion)
Figure 20: Europe Digital Advertisement Market by Spending; 2011-2014 (US$ Billion)
Figure 21: Western Europe Digital Advertisement Expenditure by Region; 2014
Figure 22: Europe Advertisement Market Spending by Media; 2015
Figure 23: Europe Mobile Advertisement Revenue by Format; 2014
Figure 24: Australia Online Classified Advertisement by Expenditure; 2010-2015 (US$ Million)
Figure 25: Australia Digital Advertisement Expenditure by Categories; 2015
Figure 26: Australia Online Classified Market by Category; 2015
Figure 27: Real Estate Online Classifieds by Spending; 2015
Figure 28: Australia Employment Classifieds by Market Size (US$ Million)
Figure 29: Australia Online Classifieds by Market Size (US$ Million)
Figure 30: Australia Online Classified Revenue Share by Top Players; 2014
Figure 31: Comparison of Digital Advertisement Revenue of Top Players; 2014 (US$ Billion)
Figure 32: Number of Mergers & Acquisitions by Top Players; 2014
Figure 33: Number of Internet Users; 2010-2014 (Millions)
Figure 34: Number of Social Network Users; 2010-2014 (Billion)
Figure 35: Global Mobile Advertising Spending; 2010-2015 (US$ Billion)
Figure 36: Global Advertising Media Spend; 2014
Figure 37: WPP Group Revenue; 2010-2014 (US$ Billion)
Figure 38: Omnicom Group Revenue; 2010-2014 (US$ Billion)
Figure 39: Publicis Group revenue; 2010-2014 (US$ Billion)
Figure 40: Interpublic Group of Companies Revenue; 2010-2014 (US$ Billion)
Figure 41: Dentsu Aegis Network Revenue; 2010-2014 (US$ Billion)